Task: To create a poop donor recruitment campaign for AMILI, the first asian microbiome library.
Idea: Poophemisms. The art of disguising poop in euphemisms to save thousands of lives.
What we did: We created a ton of poophemisms and made them into posters, billboards, social posts, digital banners and dropped them all over Singapore. Especially in toilets!
Idea: Poophemisms. The art of disguising poop in euphemisms to save thousands of lives.
What we did: We created a ton of poophemisms and made them into posters, billboards, social posts, digital banners and dropped them all over Singapore. Especially in toilets!
We were supported by global creative leadership, and submitted Poophemisms for the Cannes Lion Festival 2021 in four categories including health and outdoor media (toilets!!). Unfortunately, we didn't come away with any metal.
However, to date we have far exceeded donor recruitment targets and media objectives. We're currently working on Phase 2 of the campaign, which is to educate the public on gut health and how it impacts overall health.
However, to date we have far exceeded donor recruitment targets and media objectives. We're currently working on Phase 2 of the campaign, which is to educate the public on gut health and how it impacts overall health.
